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Blessed burgers

Hamburger Heaven serves up old-time, homemade goodness
“Make good food – people will come.”
That’s the philosophy Sue Loftis has about the restaurant business, and it seems to be working pretty well for her family.
Loftis has operated Hamburger Heaven out of Reagor Springs for the past five years with her husband Jimmie Loftis and their son Jesse Haber. Working out of a barn-shaped building along Hwy. 287 that’s easily overlooked by motorists, Loftis relies on quality food, advertising and word of mouth to keep the business running.
Labor is one of the main reasons many small businesses don’t make it, but that isn’t a problem for Hamburger Heaven.
The Loftis family said they have only one worker on duty at the restaurant until a rush starts to form –– then reinforcements are called in.
“I’m really lucky out here,” Loftis said. “We run this place like a fire department. The reason we can manage is because we help each other.”
Not only does Loftis not have to worry about labor costs, but she says her customers –– mostly Ellis County locals who drive out of city limits to Hamburger Heaven –– are self-sufficient.
“Our customers help us also,” Loftis said. “It’s like being at home. After their first time eating here, people make it a point to come out here.”
As if overcoming the location hurdle isn’t enough, another reason Hamburger Heaven’s owners have to work extra hard is due to competition with big-chain, fast-food restaurants.
Yet Loftis said she isn’t too worried.
She and her family put in extra effort each morning by going to pick up fresh beef and handpicked vegetables.
“That’s the difference – hand picked food,” Loftis said. “Quality is quality. I know the butcher personally.”
Loftis has been in the food industry for approximately 30 years starting when she was only 14 years old.
“Nobody ever considers that first job might be your career,” Loftis said. “The restaurant business can be done anywhere in the world. It is a great business to be in. But you have to put time into it. You have to have a devotion.”
Menu items include the hand-cut fries that aren’t chopped –– let alone fried –– until the customer orders them.
Hamburger Heaven’s burgers include the Jalapeño burger, the Cajun, the California and the Philly.
The shop’s newest specialty hamburger is the Buffalo Burger, which is lower in cholesterol and fat.
“People are conscious of what they are eating nowadays,” Loftis said.
Hamburger Heaven is located at 3714 S. Hwy. 287 and its hours of operations are Monday and Tuesday 10 a.m. to 3 p.m., Wednesday through Friday 10 a.m. to 7 p.m. and Saturday 10 a.m. to 6 p.m.
“I feel blessed to have done this,” Loftis said. “Working with my husband and son everyday. How much luckier can I be?”

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Posted by on Feb 29 2008. Filed under News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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