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Islamic doll on local shelves?

Questionable doll has some parents asking for a recall
A campaign to remove a popular doll from store shelves has been started by some concerned mothers who claim the toy is proselytizing for Islam.
The doll is the Little Mommy Cuddle ‘n Coo doll, made by Mattel and Fisher Price. The doll reportedly says, “Islam is the light,” according to a press release from the Moms Ask Mattel for Accountability (MAMA) campaign.
According to a press release from Mattel, the doll features a soundtrack of realistic baby sounds, with the only scripted word being “mama.” The soundtrack includes cooing, giggling and baby babble with no real sentence structure.
“There is a sound that may resemble something close to the word ‘night, right or light,’” Mattel said in their press release. “To avoid any potential misinterpretation, we have eliminated that segment of the sound file from future production.”
Mattel’s press release states that the soundtrack is a compressed file. When played through a toy speaker, sounds may become imprecise or distorted.
The campaign to remove the doll began on the year’s biggest shopping day, “Black Friday,” the day after Thanksgiving. It started as a response to parent concerns about the doll. MAMA is calling for the dolls to be removed from store shelves, or at least be labeled with “NOTICE: This doll says ‘Islam is the light,’ an invitation to your child to join Islam.”
MAMA has contacted several stores, including Wal-Mart and Target, about getting the doll off shelves, according to their press release.
“Parents are reporting that most Wal-Marts have already removed the doll, or immediately remove it when asked,” said Denise Lee, founder of MAMA. “MAMA applauds Wal-Mart for taking the lead here in responding to parents’ concerns, especially over the Christmas season.”
As of Dec. 22, the Ennis Wal-Mart still had Little Mommy Cuddle ‘n Coo dolls on the shelf. In a phone call the following day a local Wal-Mart employee said the doll has been recalled and they are in the process of taking the dolls off the shelf.
According to MAMA’s press release, Wal-Mart “Urgent Assistance” employees were helpful with complaints from customers. When asked by Lee if the dolls had been removed from a majority of stores, employee Ben Werkheiser said, “Yes, they’ve pulled them because people complained about it. We are mainly responding to customers’ complaints. The dolls in most of our Wal-Marts have been pulled.”
When Lee spoke with Amy Reilly of Target’s Media Relations office about removing the doll, Reilly told Lee that concerned parents should contact Mattel if they have any issues with the doll.
“We have not had a national recall on those dolls,” Reilly said. “The doll is a well-selling doll.”
In a phone call to the Waxahachie Target, an employee said the store was sold out of the Little Mommy Cuddle ‘n Coo dolls, and they hadn’t heard anything about a recall.
In a letter to the Federal Trade Commission printed in their press release, MAMA stated, “We suggest that the omission of notice to parents that the doll makes the statement ‘Islam is the light’ is indeed likely to ‘affect the consumers conduct or decision with regard to a product’ on at least two areas that are materially important: 1. First, because the Islamic law of Shariah is so injurious and discriminatory for girls, it is materially important to parents if a doll invites their little girl to join Islam. 2. Second, it is materially important to any post-9/11 American consumer to know if a doll is proselytizing for Islam, especially to young children, especially without notice to parents when they expose the child to the doll’s statements.”
MAMA’s campaign website calls for support from Muslim parents who oppose Shariah as a political-legal doctrine.

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Posted by on Dec 24 2008. Filed under News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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