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Ennis Daily News

Make Ennis a priority for your shopping

We have to be willing to look here to find what we’re after if we want Ennis to maintain a vibrant retail market.
Nevermind our expectations to have huge big box chains and restaurants come here — without more customers in town pursuing what Ennis has to offer instead of trekking elsewhere to shop, those dreams are largely not going to be realized.

Retailers don’t gamble, for the most part. Unlike the ability of local government to trim and budget without losing a lot of services, private commercial business is in a never-ending showdown with itself. Competition drives many of the decisions retailers make, as well as the righteous pursuit of reasonable profit.

Local businesses have reported an uptick in sales figures in recent weeks almost certainly tied to the predictable holiday boost that comes from the effort to find great gifts. While some will decry the commercialization of a holiday based around religious faith and giving, retailers and private businesses won’t hide the fact their annual revenue is hung, in some respects, on the boosts that the Christmas season provides.

Still, that kind of a seasonal bump has its corresponding downswing, and it would be even worse to deepen that downward pendulum stroke by driving elsewhere to find the things we’re looking for. Local business has to have a customer base, and all too often this season we’ve heard “I’ve just got to swing by Waxahachie on the way home to pick up a few things.”

It has to be hard to “swing by” a completely different city on the other side of the county on the way home. Harder still is the trip to Dallas to fight in the insanity of the holiday rush in a city of so many people. Ennis has the opportunity to help itself by supporting itself and its retail economy, but leakage will always drain it dry if people don’t see the impacts of their decisions to shop elsewhere.

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Posted by on Dec 26 2009. Filed under News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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