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Ennis Daily News

Let’s reconnect the broken ties

In the newspaper business, there’s nothing better than the end of January.
Sure I still have to deal with closing out the month and finalizing our financial statement, but the end of the dreariest month for retailers is exciting for me. Our customers aren’t hanging their heads wondering why nobody’s shopping when its 10 degrees outside.

People are beginning to get excited about the upcoming spring.
The Bluebonnet Trails Festival and Polka Festival are on people’s minds. The end of school is actually in sight.

The vibe is positive.

And I’m beginning to see it. We’re seeing more and more people come in the door at the newspaper. Some are even getting back into the garage sale pandemonium already. Story ideas, which are hard to come by in late December and early January, are taking shape. Now we’re being approached with more community events, stories and features.

So now’s the time for us to take the next step as your hometown newspaper. For years, this publication has worked diligently to return to the form of the Ennis Daily News when the Gentrys ran the place. The community news, features and club news were a staple of this town and the newspaper was at the heart of it.

In speaking with some of my other friends in town, the paper lost its way in that effort a few years back — well before my predecessor Ben Brooks arrived. He and I spoke briefly about that issue during my transition back in July. I am well aware that once you’ve lost that connection it’s tough to get it back. But we’re attempting to do it nonetheless.

I willingly admit that we do not have the staff to cover each and every event in town. My reporters have responsibilities to cover hard news first. They need to be the watchdogs of the community in covering our schools, police, city government and other aspects of the community. When possible, we send them to cover church events and civic groups. Unfortunately, sometimes a spot news event or a meeting trumps that.

That is not to say the hard news is more important than the community news events, but individually speaking, we have to cover the hard news. We can get help from you with the community’s events. All of our reporters are trained journalists who are forced to make decisions on how to spend their time most effectively.

They hate for me to ask why we weren’t quicker to cover a breaking news event or dig into a budget more diligently. That is our responsibility to you.

That is my call to you. With the seasons set to change in the coming months, optimism is growing and momentum is picking up for your publication. We want you to help us promote your group. It doesn’t matter if it is a sorority, private club, nonprofit or garden club, we want your news. Most groups have a reporter assigned to inform members of the actions in a meeting — just a few paragraphs hitting the key elements is all we need.

All we ask is do your group a favor and submit that news once again to our editor, Nick Todaro. He has some space limitations, but the more news we get on a consistent basis, the more space we can dedicate to your daily newspaper.

It’ll be a work in progress.

If you’ve submitted things in the past and not been served appropriately, please contact me directly and I will try to solve the issue. You may also contact Nick to see what would help him publish your club news more quickly.

We love pictures, and prefer them to be digital. We also require the people in the photo be identified, and unless there is a special circumstance we prefer there to be no more than six people in each picture. I’d rather run two pictures with six people than one with 12.

Please start submitting your news once again. Your fellow club members would appreciate it and neighbors want to see what’s going on. We can help build membership, awareness and support – AND IT’S ALL FREE!!!!

Tre Bischof is publisher of The Ennis Daily News. He can be reached by sending e-mail to tre@ennisdailynews.com.

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Posted by on Jan 31 2010. Filed under News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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