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Ennis-owned winery, NFL team up

Former Ennis resident Dianna (Novy) Lee and her husband Adam Lee received a big honor this week when the National Football League chose their wine, Siduri, and the Novy Family Wines as the exclusive wine of the prestigious second annual Global Sport Summit held in London this past week.
While the Lees own the Siduri label and operate the winery, the Novy family is partners with them in the Novy Family Wines label. The Lees share the experience with Dianna’s parents, Adolph and Rose Marie, as well as her brothers and their wives, Bryan and Kathy, Steven and Marie and David and Angela. Lee said even though the family does not have the every day task of working at the winery, they have been on board with the idea from the very start.
“When Adam and I approached my family about going into business with us to make the Novy wines, they all thought it was a great idea,” Dianna Lee said. “So we went down to Ennis State Bank, took out a loan and all of a sudden Adam and I had eight business partners.”
Lee said receiving an honor of this magnitude has been very special to all family members involved and is uncommon for such a small producer, but one the Lees and Novys are very proud to have earned.
“Dianna and I, along with all our family, were delighted beyond words when we were made aware of the honor,” Adam Lee said. “We are a relatively small producer and this is an enormous honor, especially for two Texas transplants for whom football is like a religion.”
The conference, organized by the Economist Conferences, in conjunction with the NFL was sponsored by ESPN and hosted by NFL Commissioner Roger Goodell and the Economist executive director Daniel Franklin. It featured presentations on the future of international sports by some of the industry’s most influential leaders, including Lord Sebastian Coe, chairman of London 2012 Organizing Committee, HRH Princess Haya Bint Al Hussein of Jordan, president of the Fédération Equestre Internationale, Ramon Calderon, president of Real Madrid FC, Jim Nantz of CBS Sports, Dan Marino, former Miami Dolphins and NFL Hall of Fame quarterback and Dick Ebersol, Chairman of NBC Universal Sports and Olympics.
The Siduri and Novy wines were poured at the VIP gala dinner in the crypt at St. Paul’s Cathedral, hosted by Summit sponsor “Visit London.” Mayor of London Boris Johnson greeted the more than 150 guests, including Summit attendees and speakers as well as many of the world’s most distinguished athletes and sports luminaries, among them Michael Strahan, former defensive end of the New York Giants, winners of last season’s Super Bowl and NFL legend Jerry Rice, the former Super Bowl-winning wide receiver for the San Francisco 49ers.
Dan Carey, organizer of NFL International said many factors went into choosing the small California producer for such a prominent role.
“It was important – given the caliber of the event – that we select a world class wine portfolio with the sophistication to appeal to the global palate represented by our attendees,” Carey said. “It didn’t hurt any that in addition to being critically acclaimed winemakers, Adam and Dianna Lee are huge football fans, whose wine fermentation tanks are named for their favorite NFL players.”
For more information on the Siduri or Novy Family Wines, visit www.siduri.com and www.novyfamilywines.com.

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Posted by on Oct 31 2008. Filed under Sports. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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